The Dirty Truth About Men's Underwear

A fresh pair of underwear and socks each day is certainly not something we give a thought to, however shocking statistics have been uncovered by Mintel suggesting that only 78% of British men change their underwear and socks on a daily basis. With British women achieving a bit more respectable 95%. You would think they could hold back on airing our dirty laundry in public but no it made it to The Huffington Post, The Times of India and even South Africa's IOL.

"Our research reveals there is a distinct whiff of laziness amongst men in the UK today when it comes to underwear. You might assume that for personal hygiene reasons everyone puts on clean underwear when they get dressed at the start of the day, yet only eight in ten men appear to be doing so. It seems that the influence of a partner is a positive one when it comes to changing underwear and socks, with those who are married more likely to change their underwear on a daily basis (88%)."

Richard Caines, Senior Consumer Analyst at Mintel

At the Car Wash! ... Just Another Day at Andrew Christian

Proceed with caution!





Andrew Christian have continued with their promotional videos with their Freshman Car Wash. Which leaves very little to the imagination. The raunchy video has already clocked up 600 000 views in just four days and has been marked as age restricted and this isn't even the uncensored version. The video when posted on the Andrew Christian website crashed the servers!

Lingerie Models Create Chaos at the Musee d'Orsay

Etam, the French underwear brand covertly sent in models to film a teaser clip for their S/S 2012 collection. The video has gone viral, creating a debate in France, and with objections from Musee d'Orsay. It has reached such a level that the museum may sue the fashion label.


On Tuesday, Etam published the escapade online without the museum's permission. Guerrilla performance art it has been described by some, and vulgar by others. The video is being used to promote Etam's fashion show online in late January. The same trio of models have also stripped off at the Eiffel Tower and the Charles de Gaulle airport to create similar commercials.


It's given us an idea or two ...

No Pants Day

If you had been riding the London Underground or its equivalent in 59 major cities, in 28 countries around the world today you may have stumbled upon the sight of what appeared to be trouser-less commuters travelling to work, all part of the global 11th Annual No Pants Day, which for some reason some one decided was a great idea to hold in the second week of January each year.


Improv Everywhere co-ordinated the flash mobs which adorned many of the world's newspaper imagery some of which is shown below.

And here is a video from New York City showing just how co-ordinated this event is.

Levi's Arriving Soon!

We can confirm that we have submitted our first order for Levi's Underwear which will be arriving shortly. We have a uploaded a few pictures of the Levi's range which will include trunks, tees, tanks, boxer briefs and button fly boxers too. These will also be at rates reduced from the recommended retail prices. If there is a product range or style you would like to see added to the collection please let us know and we will endeavour to stock this product in the near future.