Calvin Klein Steel Cotton Gripper Trunk

You might be excited to know, as I am. That we will soon have the Calvin Klein Steel Gripper Trunk available to buy in our store.

Available from Monday 09th November 2009.

Very Exciting.

Sign Up Now and Receive a Discount Code in September!

We on the Undie Factory love to spoil our customers.

In September, we are mailing our loyal customers, our first ever newsletter for the revamped site launch and the introduction of the new luxurious range of Calvin Klein's.

Haven't signed up yet? You don't need to worry. Sign up now for free in our mailing list at www.undiefactory.co.uk to receive exclusive offers.

For the first newsletter, we're giving our subscribers secret discount codes to use in our online store.

Yes. You read it right.

-Our CK's are already at least 30% cheaper than the suggested RRP
-Volume discounts when you buy 3 or more of the same pair
-Free UK delivery
-And further discounts on top of these when you sign up!

Spread the word.Only at the Undie Factory.
www.undiefactory.co.uk

XLarge Now Available for Backorder

We now are making available XLarge as a sizing option on the majority of our Calvin Klein to see how demand goes. These will be exclusively backorder items. Backordered items generally take 8 - 12 days from receipt of order until delivery.

In addition to this we are working hard on a complete revamp of our site as its looking drab. We certainly need a revamp and soooooon.

The Evolution of Underwear

This Exhibition at the Fashion and Textile Museum (FTM) ... (the building designed by my uncle) chronicles the changes in female underwear, from health garment to fashion ‘must have’. It explores different themes, styles, advertising and it’s impact on society and culture. At the exhibition are such classics as M&S, Triumph, La Perla, Christian Dior, Elle Macpherson, Myla, Wonderbra, and others.

The Evolution of Underwear, Fashion and Textile Museum, runs until 27th September 2009

Coming Soon to the Undie Factory

We have found a new line of underwear that we really like and we hope you will too. The Go Softwear, California Colours Low-Rise Brief and maybe brief too. We are likely to be carrying 6 colours in sizes small to large.


What colours do you like?

Calvin Klein White ... and Black ... Are You Ready?

The highly anticipated Calvin Klein White and Black lines will be launching on 8th August 2009. Just five days away!

We will be stocking a full range of underwear from both lines, which should be arriving some time this week, we will be sending out our first monthly customer email to let you all know when they arrive. But be quick they are guarenteed to be highly popular.

Underwear Smuggler

A tip for would be holiday underwear buyers on how not to get your purchases through customs. Belarus' customs have caught an unlucky smuggler, who tried to cross the border from Ukraine wearing 16 pairs of briefs. He also had four tracksuits on him and three pairs of pants, reports Interfax news agency. Customs officers noticed something was wrong with the traveler because he was breathing hard from the heat. The smuggled goods have been confiscated while the man has been fined.

Via Russia Today

Experimental Underwear Finishes Month-Long Wear Test

Via ... The Gadget Blog

So your a Japanese company working on the J-Wear, underwear that’s “designed to be anti-bacterial, odor free, flame retardant, static free and water resistant”. How do you test it? Get a Japanese astronaut to try it out on the International Space Station for a month!

Koichi Wakata took a big step for mankind, probably breaking the record for consecutive days faced with the same underwear. Last we heard, Wakata is back from space, and his month-old apparel is now undergoing serious testing by (of course Japanese) scientists to determine its effective.

It’s honestly hard imagining for a pair of groin covers to remain effectively unsullied after a month of continuous use. The junction between a human’s legs is easily one of the dirtiest parts of our anatomy, thanks to constant skin-to-skin contact that accompanies the constant covering required by societal propriety. And how many here are willing to admit their relative failure to clean up their waste conveyors after use?

But there’s a reason why people should hope that the J-Wear project is successful. Aside from making longer trips into space much more practical (light packing and fewer resource use for laundry anyone?), this would probably make long travel trips much more bearable. And of course, once you conquer one of the potentially most stinky place of the human, who’s to say working J-Wear fabric wouldn’t be utilized for normal, overwear clothing?

Press Things

This is where we will keep you up-to-date with the things that the press say about us and the products that we stock. This is a work in progress and whilst there ain't anything here at the moment there soon will be in the next few weeks.

Reviews

Smart Geezer - Undie Factory - Calvin Klein 365 Cotton Stretch Trunk - 17.07.09
Smart Geezer - Undie Factory - Calvin Klein Steel Cotton Low Rise Trunk - 21.07.09


Any media related request type things can be sent to admin@undiefactory.com. We look forward hearing from you soon. Review samples are available to those media outlets that meet our requirements.

If you have posted an article about The Undie Factory that we don't know about, let us know and we will add it to this page, tweet the article, and add it to our other social media outlets.

Holidays

Just to let you all know that due to the Public Holidays in Northern Ireland we will be unable to post items on 13th or 14th of July. However normal service will resume on Wednesday 15th. All orders from Saturday to Tuesday will ship on Wednesday.

The office will still be open, so you can email us with any queries and still expect a nice response time : D

Who Are We?

We felt like our ugly pictures which we had up before were scaring customers away. So we got rid of those (you might beable to find them on Google Cache for a while.

Well working at the office of the Undie Factory are Ken & Gareth who are the co-founders ... it sounds just like the humble beginnings of HP, only slightly less co-ordinated and probably alot messier. We now have adequate shelving solutions thanks to IKEA, which keep our CKs and future brands nice and safely stored. After all there are about 1000 items in stock.

I would post a picture of the office, but if you image 1980's boardroom, with the chunkiest table in the world, cardboard boxes, a drum kit and packaging materials, the biggest laser printer in the world that could be considered for home use, then you could well be there. I will add an image soon.

We set the Undie Factory up after a thought about a new business venture. Three years earlier I had worked on the idea but gave up due to lack of funds for stock, I had just returned home from travelling around for too long and owed copious amounts of money to my mother for the privledge. I returned to the venture early this year as something to invest the cash I had in the bank into, as well I love running a business. It helps if I own it so my mistakes are my own fault and only affect me, plus less stress and more fun, but of course a professional customer service based organisation.

We decided to go with two core brands Ginch Gonch and Calvin Klein as they are quite mainstream. The approach for the business is premium brands at discounted prices, so that we can offer great value for money products, and free shipping to boot. We work on fine margins, buying direct from the brands, hence the unsexiness of our office.

Our aim is to achieve volume to make the business a success, and in the first week of trade we have had a quite unprecedented response, with double figures of units being sold and we have yet to do any real marketing. It was kinda, if you build it they will come. We expected to be going weeks with no sales, so thanks and keep buying.

One full month gone in business and we are still here, and thanks to our customers we have achieved several hundred items which have safely arrived with our customers, give or take a few mishaps by Royal Mail.

We are always looking for other brands and products, so if you want to pitch something to us. Just drop us an email, you can find it on the website.

Calvin Klein Release Fall 09 Campaign Images

Calvin Klein have released their sexy new Fall 09 campaign featuring Eva Mendes and Jamie Dornan together. The campaign was shot by photographer Steven Klein in the desert in Palm Springs, California.

These dramatic black and white campaigns will be featured in global print and outdoor advertising. The campaign has just broken in the press so you should start to see PR coverage for the UK and Ireland.

Zac Efron Shows Off His Calvin Klein Body Relaunch Trunks

Zac Efron showed off his white Calvin Klein under while filming a cameo appearance for Entourage with Jeremy Piven and a cute toddler. According to E! News, Zac filmed scenes for the show's upcoming sixth season at the Beverly Hills Niketown store on Tuesday morning.

Buy Calvin Klein Underwear like Zac's.

Comfy Holey Undies

There are some men who love their underpants so much that they sometimes refuse to throw them out, even when they are filled with holes. I have to admit I am one of those people. I can remember my first Ginch Gonch Shooting Star low rise briefs, lasted longer than they should, and I tend to wear my comfy favourites more often than the rest. The main reason is undie designs tend to turnover quite quickly and its hard to find that same design again. Now torn drawers can be fixed with the Men’s Underwear Repair Kit, giving them a new lease of life.

This set includes a needle and thread, iron-on patches for holes, safety pins, elastic waste-band cincher, and duct tape. Also, if you have stains that won’t come out in the wash, there is underwear white-out.

I know letting go of your favourite boxers is hard, but I say chuck the old boxers and embrace the cleanliness of a new pair! Check out our adorable CK and cutest of cute Ginch Gonch Collections.

Underwear Thief Caught in The Act

The thief, a 42-year-old with a family, was stealing underwear while on his way home from work. It was not the first time this kind of thing had happened, so the victim installed a camera to catch him in the act. When an NTV reporter chased the man down and confronted him, he admitted his crime. Police were summoned and he was arrested.

Economic Woes? Check Out The Underwear Aisles

Guys, if you want to know where the economy is headed next, look in your underwear drawer.

If you're like most men, you've got more than a few skivvies in, well, less than perfect condition. If you're put off buying replacements -- and your significant other hasn't done it for you -- then guess what? The recession probably ain't over yet. In fact, right now men's underwear sales suggest that things have bottomed but not started to recover.

Sure, this sounds trivial. But no less an economist than former Federal Reserve chief Alan Greenspan is a fan of men's underwear sales as an important economic indicator. It's one of several unusual indicators economists turn to in hard times. We went looking through them in a quest for the much-discussed "green shoots" of an imminent recovery.

Greenspan reasons that because hardly anyone actually sees a guy's undies, they're the first thing men stop buying when the economy tightens. (He told this to National Public Radio's Robert Krulwich years ago.)

Marshal Cohen, the chief industry analyst with NPD Group, which tracks consumer behavior, suggests that by extension, pent-up demand means underwear sales should be among the early risers when growth returns and consumers feel confident enough to shrug off "frugal fatigue," After a 12-month, 12% decline through the end of January, men's underpants sales leveled off during February and March, according to NPD. That suggests the economic was stabilizing.

For a recovery, we'd need to see a return to 2% to 3% annual growth in underwear sales. And that's not in the cards, believes Bill Patterson, an analyst at consumer research company Mintel. Based on market research and surveys, Mintel predicts a 2.3% decline this year in men's underwear sales and no recovery until 2013.

Folks such as Greenspan don't seem to look as closely at women's lingerie -- reasoning, perhaps, that women are more sensitive about wearing worn undergarments.

But Cohen says a pickup in sales of bras, as well as denim and footwear, will indicate the economy is on the mend.

David Beckham to Launch Emporio Armani AW09/10 on Thursday

Giorgio Armani is pleased to announce that his friend and international sporting icon David Beckham will reveal the worldwide exclusive of the new Emporio Armani Underwear Fall/Winter 2009-10 campaign on June 11th at Selfridges Oxford Street in London.