Saturday, 14 January 2012

Lingerie Models Create Chaos at the Musee d'Orsay

Etam, the French underwear brand covertly sent in models to film a teaser clip for their S/S 2012 collection. The video has gone viral, creating a debate in France, and with objections from Musee d'Orsay. It has reached such a level that the museum may sue the fashion label.

On Tuesday, Etam published the escapade online without the museum's permission. Guerrilla performance art it has been described by some, and vulgar by others. The video is being used to promote Etam's fashion show online in late January. The same trio of models have also stripped off at the Eiffel Tower and the Charles de Gaulle airport to create similar commercials.

It's given us an idea or two ...

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