Friday, 6 January 2012


We are heading to BREAD & BUTTER from 18th - 20th January in Berlin. Our first visit to what appears to be a big party at an airport with a serious theme, this is even backed up by the maxim "fun & profit". We are already trying to woo new brands to The Undie Factory but this can be an arduous task.

We have on the cards for the near future, Bench, Ben Sherman, Levis, Dockers and Fruit of the Loom. We still have a few niche brands which we are contemplating as well. We are going to have to amend our brand navigation on the website to cope with the additions.

BREAD & BUTTER was founded in 2001, it has been held twice a year in January and July ever since. Following three events in Cologne, BREAD & BUTTER moved to Berlin in January 2003. With Barcelona as its second location from July 2005 on, BREAD & BUTTER took place both in Berlin and Barcelona, and from July 2007 to January 2009, BREAD & BUTTER was held exclusively in Barcelona.

In July 2009 BREAD & BUTTER returned to Berlin and has taken place at the historic Berlin-Tempelhof Airport ever since.

With over 600 exhibitors from the sectors of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up, BREAD & BUTTER represents the contemporary segment of Street and Urbanwear. With its exclusive brand portfolio and recognition from the European and global textile industry, which has grown and has established itself over the last ten years, the leading trade fair and superior trademark BREAD & BUTTER provides a unique and extremely popular meeting point for buyers, retailers and press representatives from the textile industry.

We will update you with pictures of our trip and hopefully news of exciting brand additions soon. You can check out the Brand Bible at the B&B website.

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