Wednesday, 4 January 2012

David Beckham Launches Mens Underwear with H&M

H&M has unveiled its latest campaign, featuring footballer David Beckham in his collaboration with the Swedish chain.

David teamed up with H&M to create a range of underwear that will be available from February. The eighteen month collaboration, which H&M says will focus on “fit, function, comfort and design”, will consist of nine underwear styles for men, as well as a variety of T-shirts, vests, pajama bottoms and long johns.

David appears in the series of black and white ads, some show him wearing boxer briefs while others have him in a tank top.

“Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am.”
David Beckham

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